After initial creative concepts were approved, my role was sourcing and directing animators. Character animations were by the talented Michael Huang but in an unusual turn of events, I ended up doing a large volume of UI animations myself.

 
 
 
 
 
 
 
 
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We made a website to announce the show and our new offerings to clients, designers and sales. It proved esspecially effective for sales people who could not attend the show.