Thoughtful trade show exhibits to delight 50,000 people a year
Neocon is North America’s premiere contract furniture trade show. For the last four years I’ve been part of the creative team on Herman Miller's showroom from the ideation of general concepts through to the show's opening day.
This year the concept of the showroom was “a boat show at the MoMA”. We focused the showroom around demonstrations of new product, while the digital experiences brought a sense of whimsy and allowed visitors the explore the scope and application of our expanded product offer.
This Neocon marked the first major update in two decades of the world’s most popular office chair, Aeron. We also introduced Live OS, our newest innovation on technology supported ergonomics. We created table top video kiosk for Aeron, and a launch website along with demonstration apps to highlight Live OS’s key selling features.
My role at this Neocon was art directing animations for a digital installation we called the Business Trend and Business Driver Gallery. These proved to be the centerpiece of many productive sales conversations at the show. Animation for the gallery install was provided by Daniel Savage (the animator not the columnist).
After initial creative concepts were approved, my role was sourcing and directing animators. Character animations were by the talented Michael Huang but in an unusual turn of events, I ended up doing a large volume of showroom animations myself.
I directed a digital table installation and provided creative direction for animations used throughout the showroom. I worked with Brand New School to bring the interface from 3d printed prototype to install, with fabricators to spec the build, and with DressCode on every animation.