A new international website for an American design icon
A primary goal of this redesign was to address mobile browsers, Our traffic was increasing on mobile platforms and our site didn't work for them. The site technology hadn't been updated for over seven years, much of the content and images were even older, which meant a major overhaul from the ground up was necessary.
We started with an audit of content, breaking it up into ideal patterns and built them into wireframes to scope with development vendors. At the same time our UI team built flexible style guide, following Atomic Design principles.
We spent extra care crafting a design system to work in 9 languages across 16 regions.
While developing our marketing website, Herman Miller acquired Design Within Reach, a modern furniture retailer with stores across the US. We expanded our design system and worked with our new partners to replatform our online store.
This project was the culmination of years of planning, funding, and finally execution. It was truly a collaborative process with a company wide global team.