Geiger Website

A finely crafted website for a maker of the premium bespoke furnishings

  • Link: GeigerFurniture.com
  • My Role: I lead the Design, UX and User Research effort
  • Creative Team: Caraline Visuri, Ryan Ganss, Curt Wozniak, Laurel Stanley, Carl Dunker

Geiger creates meticulously crafted furnishings and textiles, but unfortunately, their web presence had fallen behind. It was our job to expand our design system to support a brand with a small but premium product offering.

We improved the specification process by overhauling the way designers can find details about furniture.

We added a new section for inspiration, highlighting our best and most recent product photography.

We prioritized differentiating content about each product so specifiers could more easily scan the products.

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